About Client

LaSculpte provides a wide range of shapewear, activewear and swimwear for women to feel comfortable, confident and improve their quality of life with elegantly simple and practical styles.

<aside> 👉🏽 VISIT LASCULPTE

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Project Details

The founders of LaSculpte came to me to help them set up their email marketing, newsletters and automated email flows, optimised for conversion and matching the brand’s beautiful visual identity.

Deliverables

• [ ] Migrate contacts from MailChimp to Klaviyo
• [ ] Setup Multiple Automated Flows
• [ ] Design Multiple E-mail Templates

The Process

THE PROBLEM ⛔

LaSculpte was running their email marketing on Mailchimp and I noticed that they were leaving a lot of money on the table.

They didn’t have any sort of automated flows in place, and all of their email revenue was being generated through individual campaigns.

This meant that:

• They had to write, design & send out a whole new e-mail whenever they wanted to generate any extra revenue
• They had to run some sort of discount on their store in order to make the emails work

<aside> 🚫 Their strategy wasn’t very effective at all. And e-mail marketing only accounted for 2-5% of their total revenue.

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THE SOLUTION💡

I saw a opportunity here, but I knew I had to make some BIG changes to their current system.

Long story short:

1. Migrated their whole contact list to Klaviyo & integrate it with their WooCommerce store
2. Designed some beautiful, resuable, mobile optimised e-mail templates that LaSculpte could use every time they wish to create a new email or newsletter
3. Created 4 automated flows to match each part of the customer journey | More details here ➡️

The 4 automated flows that were created:

• Welcome Flow: To welcome new subscribers, introduce them to the brand and convince them to make that first purchase
• Abandoned Cart Flow: To convert customers who started a checkout, but didn’t finish
• Post Purchase Flow: To thank customers for their purchase, cross-sell them, ask them for feedback, etc. All of these things help increase the LTV of the customer. (Setup in such a way that different e-mails are being sent to Returning customers v/s New customers)
• Browse Abandonment Flow: To nudge customers when they view a product page but don’t purchase. This is sometimes very intrusive, but when done correctly it can drive decent revenue